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Origin Unveil

To showcase what’s next for urban mobility, Cruise launched the Origin: a self-driving, all-electric, shared vehicle.

The Origin is not a product you buy – it’s an experience you share. With seating for six people, and no steering wheel, it’s the beginning of a new era in transportation where people won’t be forced to trade off what’s good for them versus what’s good for the world.

The Cruise Origin Unveil event, was one part product unveil to the public while also agitated the narrative around the status quo to open attendees’ eyes to the problems created by today’s transportation system.

Overall, the event generated:

  • 8.5 million social impressions

  • 365 primary print stories

  • 20x average lift for daily newsletter signups via

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