EXPERIENCE

SR PROGRAM MANAGER,

MARKETING & BRANDING

Salesforce /

2019 – Present

Manage the rebranding of the Salesforce experience at conferences; work with outside vendors to infuse the Dreamforce-like experience into Salesforce Technology & Product’s unique brand.

GLOBAL CREATIVE EVENTS & MARKETING LEAD

Airbnb /

2016 – 2019

I was hired to work on strategic events for Airbnb for Work’s sales and product teams, managing high profile events like the Global Business Travel Association’s conference in cities all over the world, including Berlin, San Diego, and Singapore. The events I planned were used as touchpoints to further client relations, promote sales, and facilitate user research. I managed an annual budget of $1M, targeting our three largest sales regions, NorAM, EMEA and APAC.

PHILANTHROPIC EVENTS LEAD

Amplifier Strategies /

March 2015 – August 2016

In this role, I helped match high profile donors to non-profit organizations by orchestrating in-person visits so they could see first-hand how each non-profit accomplished their mission. Some of our clients included the Twitter founders, The Battery founders, and the heirs to Carrefour. I also supported the CEO and executive staff in key logistical matters at the agency.

EDUCATION

Masters of Arts History

University of The Arts, London

2012

Masters of Science, Psychology

University of East London

2011

Bachelor of Arts, English / Pre Law

University of New Mexico 

2007

SKILLS

BRANDING

  • Brand design

  • Research

  • Brand Identity

  • Tone of voice

  • Art direction

  • Photography art direction

STRATEGY

  • Concepting

  • Research

  • Brand

  • Engagement

  • Content

  • Social 

  • Launch

ACTIVATION

  • Campaigns

  • Advertising

  • Event design and production

  • Content direction

  • Video

  • Social media

  • Copyrighting

ENDORSEMENTS

"Candice and I worked together on the Airbnb for Work team for several years. Candice was responsible for visioning, planning and executing all of our industry events (domestic and international) as well our team’s internal events (launches, sales kick-offs, etc). Her attention to detail, keeping all timelines and deliverables on track (multiple events at once), managing all the vendor relationships, communicating across internal and external stakeholders and handling all event follow-up earned her many a “how does she do it?” from the team. It was seamless. Candice has a true pass for “wow’ing” attendees and thinking of thoughtful, brand-aligned offerings that create once-in-a-lifetime events. What I appreciated most about Candice was she executed at an incredibly high level and did it all with a positive, solution-oriented, inspirational attitude. Candice truly was an invaluable member of the Airbnb for Work team and had a huge hand in shaping the team culture."

 

 

Jenny Bulgrin Venkat

Corporate Mobility Strategy - Airbnb for Work

"Candice has been an absolute pleasure to work with, who brings an exceptional level of energy, positivity and detail while supporting our global team with events despite the huge time difference. She has been an amazing teammate and will be an outstanding asset for any organization!"

 

 

Wilson Toh

Customer Success Asia - Airbnb for Work

"Candice brings the creative vision and attention to detail that you didn't know was missing to every project she touches. Her finesses with people and contagious great personality were an absolute asset to our team and to the function of the entire agency. She's deeply passionate about her work and that shows in her tireless commitment, thoughtful attention, and desire to seek constantly seek ways to improve her practice. She's a charismatic group leader and dynamic project manager with an impeccable sense of design."

 

 

Julia Indovina

Business Operations & Strategy Leadership - 

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