SINGAPORE ROADSHOW
Airbnb for Work Global traveling roadshow (2017): With the 2017 addition of David Holyoke as Head of Airbnb for Work, I worked cross functionally to develop and execute a 12 event global traveling roadshow that introduced David to the global market as an industry leader, as well as further promote Airbnb for Work as a viable and trusted accommodation partner.
The event series consisted of half day events for top travel managers in targeted sales verticals and regions. I worked to develop event design, event marketing as well as curated content via thoughtful keynote speakers and panels about the ‘Future of Work.’ As a result of the event series, there was an average 88% increase in traffic to AirbnbforWork.com, 84% increase in traffic to David and Airbnb for Work’s LinkedIn profiles.